The Medium is the Message

19 08 2014

Tuesday Re-mix:

In the past God spoke to our ancestors through the prophets at many times and in various ways, but in these last days he has spoken to us by his Son… Hebrews 1:1-2

God also testified to it by signs, wonders and various miracles, and by gifts of the Holy Spirit distributed according to his will.  Hebrews 2:4

JesusMarshall McLuhan was the first to coin the phrase, “the medium is the message”.  In his instance, he was referring to the ushering in of the information age (specifically, television) back in 1964.  He noted that television (and other similar media) were more than just conduits of information, they were actually shaping and reshaping the message and were as much a part of the message as the message itself.  I suppose we could make the same observation today about social media.  Twitter and YouTube and SnapChat are literally reshaping how (and what) we communicate.  It just seems that, from time to time, a medium comes along that changes everything we thought we knew about messaging and communication.  When that happens, “the medium becomes the message.”

Never in the history of the world has this notion been truer than with Christianity.  In ancient days, God spoke His message through angels, He spoke His message through the prophets, He spoke His message through the law, and He spoke His message through miraculous signs and wonders.  But never was the message so clear and so divisive and so disturbing as when God spoke His message through  Jesus.  The very embodiment of God, representative of all His glory and power and authority, Jesus is “the Word become flesh.”  He is BOTH the medium AND the message.

For Christ-followers (for His church), we have a contemporary medium through the gifts of the Holy Spirit distributed among us.  For us, this is a visual representation of God at work among us.  But for the watching world, it is gibberish.  For that world, there simply is no clearer image of God than Jesus Christ.  His life is a canvass upon which God’s Word is painted vividly in living color.

There is a great deal of talk in the church today about messaging.  It is good talk.  Important talk.  Using all the media available to us to tell the Gospel story is, I believe, important.  But even as we discuss websites and Twitter and blogs and videos…even as we consider signage and platforms and lighting and projections…we must keep one medium ever before us: Jesus.  In the midst of all our new languages and vehicles, we must show the world Jesus.  Because, in the end, He is the medium which really matters.

Show them Jesus.  And let all the other messaging flow from that.

© Blake Coffee
Permissions: You are permitted and encouraged to reproduce and distribute this material in any format provided that you do not alter the wording in any way and do not charge a fee beyond the cost of reproduction. For web posting, a link to this document on this website is preferred. Any exceptions to the above must be approved by Blake Coffee.  Please include the following statement on any distributed copy: © Blake Coffee. Website: churchwhisperer.com




Let’s DO Have Hard Conversations…but NOT On Line

5 05 2014

Monday Morning Quarterback – Encouraging God’s people to be responsible, encouraging and uplifting in their use of social media.

We have said here over and over again that “the church” really must be especially effective at communication. After all, “go ye therefore and make disciples” is pretty much ALL about effective communication. We should not be the ones learning communication from the world…we should be the ones blazing trails in effective communication.

One fundamental concept of effective communication is truly understanding the limits of any particular vehicle. Every form of communication has its limits. We do not use post-it notes to write a doctoral thesis. We do not use texting to break-up a relationship (please, agree with me on that one). We do not use video to make a grocery list. Every form of communication, every vehicle, has its ideal purpose and use as well as its limitations.

difficult conversationSocial media is no different. You want to capture a fun moment in a photograph or video and then share it with friends instantly? Social media is ideal. You want to make the world aware of your opinion, even wisdom, on a recent cultural or political event? Social media works great. You want to reach out to a demographic and get some quick feedback on a particular subject or do some quick and low-cost marketing analysis on a product or service? Social media can help there as well. Even spewing your own spin on controversial topics is easily and effectively accomplished through social media.

But what about difficult conversations? What about the kind of conversations every Christ follower is called to be a part of from time to time, where emotions are running high and where genuine understanding of the other side is running very low? What about conversations that have been “hi-jacked” by groups with political agendas and extremists, which make it virtually impossible to read any statement at all without looking behind it for the real agenda?  Unfortunately, social media has proven itself over and over again to be the WRONG place for those conversations. In fact, trying to have those conversations on social media, with all its public pressures and biases and easy “cut and paste” options has ended up doing a lot more damage to those conversations than good.

Abortion has become one of those issues. Same-sex marriage is another. You can probably name plenty of others. For these kinds of issues, if all you are interested in is spewing forth your own position without listening to any opposing position, then social media works just fine for that. But if you are genuinely wanting to have a conversation, or if you at least want to be perceived as being interested in a conversation, then social media as your communication vehicle has lots and lots of limitations. You get no vocal inflection (all caps and exclamation points and emoticons will only go so far), you get no facial expressions, you get no body language…and all of those comprise a massive percentage of the key information we are accustomed to taking in during a conversation.

If being misunderstood is a genuine concern of yours, then you have probably already experienced this frustration numerous times with social media.  The thing is, we do need to be having these hard conversations. If you’ve been reading my thoughts very long, you already know how strongly I believe that. Having hard conversations is something leaders do…much more so, church leaders! But we should be sitting down face to face and having those hard conversations. Yes, it is less convenient than just lighting up a Twitter feed, but it is critical in order to really listen to one another.

To quote “Dirty” Harry Callahan: “A man’s got to know his limitations.” Church leaders take heed…Dirty Harry was right. Know your limitations. Know when to hit “send” or “publish” or “post” and know when to pick up the phone and set up a meeting instead.

© Blake Coffee
Permissions: You are permitted and encouraged to reproduce and distribute this material in any format provided that you do not alter the wording in any way and do not charge a fee beyond the cost of reproduction. For web posting, a link to this document on this website is preferred. Any exceptions to the above must be approved by Blake Coffee.  Please include the following statement on any distributed copy: © Blake Coffee. Website: churchwhisperer.com




We Should Have Credentials to Talk About Love

31 03 2014

Monday Morning Quarterback – Encouraging God’s people to be responsible, encouraging and uplifting in their use of social media.

One of the negative impacts of social media on our society is that anyone who knows how to communicate well is automatically accepted as an expert, or at least as someone to be followed and quoted.  In truth, maybe all they really need is an opinion that happens to fit well with other people’s in order to get followed. There are no credentials necessary. There is no life experience necessary. Credibility is “earned” merely by being a particularly gifted or innovative communicator. That notion is both refreshing and scary at the same time. And nowhere is it becoming more of a nuisance than in the church.

love credentialsLast week’s Christian social media posts were filled with comments about World Vision’s President, Richard Stearns’ comment to Christianity Today that his organization would now be willing to hire legally married gay couples to work there, and then the organization’s subsequent quick reversal of that decision.  As you might imagine, Facebook posts and blog posts (and Christ-followers’ comments on both) lit up the internet.  No surprise…it was just the next in what has become a long series of school-yard brawls around LGBT issues within the church. They always draw a crowd. And, of course, the damage to the church is immeasurable. You can hear the chorus of those outside the church: “And THAT is why I will never go to church again.” 

Terrific.

There are a lot of reasons why Christ-followers are going to be on opposite sides of the LGBT issues for some time to come…too many reasons to get into here.  Maybe we will explore all those reasons in other posts.  In the meantime, it is this Christian mediator’s professional opinion that agreement on all the issues is not going to happen within the church in my lifetime, and perhaps not in my children’s lifetime either.  There are just too many forces both within the church and especially from outside the church to allow for agreement.  Political and social agendas have hijacked these issues, making genuine agreement impossible.

The question, then, which we must answer (and quickly) is how we can live together within the church while disagreeing so strongly on these issues.  How do we even converse? How do we minister side by side? How do we worship together? How do we learn at least some modicum of mutual respect for each other’s positions in order to be able to co-exist?  Maybe in the final analysis, all of these questions can be summed up in one poignant question which begs our full focus and attention: In our conversations around these issues, what does love look like?

We know that is the right question. I know that we know it, because we all keep assuring each other that we are speaking the truth in love.  We all talk about how much we love the people on the other side of these issues from us, though we strongly disagree with them.  But based on so many of the comments I saw last week from folks whom I know to be Christ-followers, I’m just not convinced that all of us are the “lovers” we profess to be.  If love has something to do with meeting the physical, emotional and spiritual needs of our brother, I am just not convinced that we are all truly spending much time really loving those on the other side of these issues from us.

And so it is from this place of frustration and fear for the church’s testimony that I propose a simple fix: the church needs “love credentials”.  These are not credentials you can get from a seminary or from a Bible college…all the studying and reading in the world will not earn these credentials.  And they are not credentials even a local church can offer…sad but true.  The credentials I propose are only available and can only be earned from one source: people on the other side of the argument from me.  I propose that, before I publish a comment or a tweet or a blog post talking about how much I really do love “those people” even though I disagree strongly with them, I should be able to point to two or three or four of them who will attest to that fact…just a handful of people on the other side of the argument who will all testify that, yes, I really have loved them well.  These credentials are earned by sitting face to face with people whom I love on the other side of these issues and actually listening to them and understanding their concerns, their feelings…because that’s what love looks like.

That will be my credentials test from now on. Have we had this conversation face to face with people on the other side of these issues who will vouch for our “love” for them? I am just not going to waste any more of my time reading posts from people on either side of this issue for whom I cannot find those credentials. But much more importantly, I won’t be posting my own positions or opinions on these issues either, until I have first had the conversation with friends whom I know disagree with me and have assured myself they will vouch for me.  It seems to me I have some credentials to earn.

How about you? Ready to earn yours? BEFORE you publish that post?

© Blake Coffee
Permissions: You are permitted and encouraged to reproduce and distribute this material in any format provided that you do not alter the wording in any way and do not charge a fee beyond the cost of reproduction. For web posting, a link to this document on this website is preferred. Any exceptions to the above must be approved by Blake Coffee.  Please include the following statement on any distributed copy: © Blake Coffee. Website: churchwhisperer.com







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